If it only costs you $1.99 for a print at your local drugstore, you may be wondering why you should pay upwards of $40, 50, 70, 90 for a custom photography print from a professional photographer. Some photographers hear this statement every once in awhile:
“How in the world can you charge $45 for an 8×10 if it costs me less than $2 to print at the local drug store?”
The answer is multifaceted and has a lot to do with the time, equipment costs, artistic vision and reputation of the photographer, expertise and the usual costs of running a legitimate business.
TIME of the CUSTOM PHOTOGRAPHER:
Approaching it from a time standpoint, for instance let’s imagine if you will that you have hired a photographer who has work that you love and that is travelling an hour to your on location session. TIme break down:
- session prep time (30 mins – 1 hour, includes equipment and back up equipment checks + vehicle checks)
- one hour travel time TO session
- 15-30 minutes prep time at client’s home
- 90 minutes-2 hours with client photographing subject
- one hour travel time FROM session
- 30-45 minutes uploading time from digital cards from camera to computer
- 30-45 minutes time spent backing up the original images
- 3-6 hours editing time to present you with a diverse gallery of edited images
- 1 hour prep time getting ready for ordering
- 1-2 hours time with client for ordering images
- 1 hour sorting through and checking order
- 30 minutes-1 hour prep time for delivery
- 30 minutes-1 hour getting order shipped
- any additional phone time or time needed for add on ordering, shipment issues, quality issues
As you can see, average client time for a session ranges from just under 13 hours to 19 hours dependent on the photographer’s level of service. This is time dedicated only to your session. When the photographer charges $150-$300 for the photo shoot you are not just paying for the two hours of session time, you are paying the photographer for 12-19 hours complete time for your session.